Alternativa 3 Coffee packaging by Nestor Urdanpilleta
Alternativa 3, an organization working for Fair Trade since 1992, has come up with out-stand new packaging for their Fair Trade coffees range, within the process of the corporate identity change. The new design & identity are done by Nestor Urdanpilleta. The new identity captures the quality of the products and the clarity of Alternativa 3 philosophy as a Fair Trade organization. While the re-design is simple & clean, the message is clear as a Fair Trade organization.
via Alternativa 3 | Behance
Category:
packaging + graphics,
packaging and graphics
Very nice. It's simple, and it's great to see something a little bit playful. You get the impression that this is a company doing what they love because they love doing it. It's a refreshing change from the ultra-lux or the brazenly ECO-FRIENDLY branding that makes you feel guilty for not making your own hemp bags before going to buy groceries.
The name is funny. "Alter" means in german"old" :-)