first blush Juice by ferroconcrete

First Blush is the first grape juice made from wine grapes on the market. For their grape juice packaging, ferroconcrete developed a new creative expression to reflect the hues and colors of varietal grapes, aiming to communicate a more sophisticated grape juice. ferroconcrete chose to leave the bottle transparent to show the juice color that reflect each bottle flavor: Cabernet, Chardonnay, Merlot and Syrah which is a brilliant idea rather than create a complicated graphical label. The simple execution do exactly what ferroconcrete intended- communicating the grape juice.