STIHL needed something new, something has never seen before as a business gift to to promote its new line of leaf blowers. The German agency, Euro RSCG Duesseldorf responded with an invention. They created the autumn calendar 2010- the first tear-off calendar that tears off its leaves automatically. The autumn calendar symbolizes the necessity of STIHL leaf blowers each day of fall in an entertaining way. The calendar covers the time period from September 23- December 21, where autumn arrive.