Coke Mini by Coca-Cola
The Coke Mini, which debut in December 2009, holds 7.5 ounces of liquid, less than two-thirds of a 12-ounce container. Instead of the usual "Coca-Cola" script, it's stamped with the loud promise, "90 calories per can."
The Coca-Cola mini can innovation reinforces the Company's support for healthy, active lifestyles. The new sleek mini can supports the idea of moderation and offers people yet another way to enjoy their favorite Coca-Cola beverage. This 90-calorie mini can is another way for people who love Coca-Cola to get the taste they enjoy while managing their calories.
via ondakin
via ondakin
Category:
packaging + graphics,
packaging and graphics
i did enjoy it when it debuted.
It may be just that now people are willing to pay for a smaller amount, yet you will almost pay the same as a standard can.
same as the 600ml bottle being reduced to the 475ml.