ADT: Breaking Into Your Apartment is Easier Than You Think

To encourage apartment residents using ADT security and anti-theft systems, ADT Chile has engaged DDB agency to come up with the break-in idea. To show the residents how vulnerable their home is, they slid under front doors a cardboard lined with a set of rubber bands which when released would compress, thus forming a box. The home owners will then be shock at how a box this big go inside their home. In one of it's sides a printed message read: Breaking into your apartment is easier than you think!