BMW: How To Exceed The Maximum

Skott L. | 7:04 PM | 0 comments

A very smart & brilliant advertising idea for BMW M3 Coupe at Hamburg Airport- a 50x2m light wall in the middle of the arrival hall. To portray a car that exceed limits, advertising agency Serviceplan created a billboard that exceed limits. By designing a headline out of half letters, the super shiny floor reflect the other half. As a result, BMW doubled the media space for free.

via adsoftheworld

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