Level Ground Dried Fruits & Sugar Packaging by Subplot

After the successful launch of Level Ground’s 2010 Complete Brand Redesign and Coffee Packaging overhaul, Canada based brand design agency Subplot has continued to redesigned Level Ground’s Organic Dried Fruit and Organic Cane Sugar Packaging, and has helped launch Level Ground’s first MicroLot offering. All products are on shelf today.

The packaging platform extends the system created in 2010, with innovative kraft paper, vapour-barrier bags with resealable zips for freshness. The Dried fruit build on the coffee platform with full-colour fruit imagery, to help play up the extraordinary taste and freshness of the product itself. Clear bags for Can Sugar allow the colour and texture of the sugar to shine through. And a new stamp graphic signifies the MicroLot system, with a revised design layout to help distinguish it from the line of regular coffees.




The portrait of a farmer inspecting his produce continue to dominate the packaging through simple single colour and half-tone execution against the earthy tones background. While the colorful label with dried fruit photo and texts cleverly make the whole packaging stand out and easily differentiate. This not only creates the image of locality, small production and fair trade, but also resolves the issue of having different design for different dried fruits.

For the sugar products, a transparent pouch is used to showcase the quality of the raw sugar combined with half-tone screen print image and white label.