Karmøy Gravlaks Norwegian Salmon Concept Design
Five students from Norway were tasked with redesigning a typical Norwegian product identity & packaging for international launch, primarily in France. The group picked up Karmøy Gravlaks, an established premium Norwegian salmon brand.
The goal was to pay attention to cultural differences and create the packaging which would help the product stands out in the typical French retail environment. In addition to a standard package containing the usual sliced pieces, we also designed a longer, narrower package containing smaller slices ready to eat.
The five students are Matias Klingsholm, Kristian Allen Larsen, Catherine Sagaute, Ole Fredrik Ekern and Audun Aas. The project was exhibited in france at Axe Sud, a french school of graphic arts and visual communication.
The goal was to pay attention to cultural differences and create the packaging which would help the product stands out in the typical French retail environment. In addition to a standard package containing the usual sliced pieces, we also designed a longer, narrower package containing smaller slices ready to eat.
The five students are Matias Klingsholm, Kristian Allen Larsen, Catherine Sagaute, Ole Fredrik Ekern and Audun Aas. The project was exhibited in france at Axe Sud, a french school of graphic arts and visual communication.
+ popsop
Category:
food packaging,
packaging + graphics
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