Oumph- Identity and Packaging for Veggie Product

Skott L. | 10:47 AM | 0 comments



Oumph- Identity and Packaging for Veggie Product

Oumph is part of the new generation of innovative food products taking over the world. It’s 100% made of beans. It’s insanely good for the environment, it’s easy to cook, and last but not least, it tastes delicious. The brand is all about epic veggie eating for free range humans. This product will turn meat-lovers vegan!

The brand existing identity feels off the hook, punk, and raw since the brand is anything but your run-of-the-mill, boring eco-friendly veggie product. Creative agency-Snask has been in charge of creating the brand identity as well as the packaging design; Snask have hand painted all product names and the majority of the typography. The graphic identity was crafted and inspired by the look and feel of food trucks and chalkboard scribbles. As a result, Oumph is booming on Facebook. People are ecstatic and raving about the product. Meat-lovers are on the verge of turning vegan.

Oumph- Identity and Packaging for Veggie Product
Oumph- Identity and Packaging for Veggie Product
Oumph- Identity and Packaging for Veggie Product



Oumph- Identity and Packaging for Veggie Product
Oumph- Identity and Packaging for Veggie Product
Oumph- Identity and Packaging for Veggie Product
Oumph- Identity and Packaging for Veggie Product






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