Kirin Natural Mineral Water by Kota Sagae

Skott L. | 11:31 PM | 0 comments



Kirin Natural Mineral Water by Kota Sagae

Due to recent trend of buying bottled water through Internet in Japan, Tokyo-based small design agency- SAGA was approached to re-design the Kirin Natural Mineral Water that will appeal to consumers with packaging design that will create harmony with interior and fashion.

Kota Sagae created 6 different types of design for the bottled water with transparent ink for printing and stuck to the transparent impression of the bottle without using the white plate, so that design pattern clearly appears only with clear ink.

"We made the water itself the protagonist of the design. One side of the bottle has the small product title only, so that the patterns of the back are seen through the refraction of water. The patterns look differently according to the angle. Such effect increases the presence of natural water itself and the water looks more delicious through the bottle.

We pursued how to make use of refraction of water. When I looked at the bottle from the front, I repeated the verification so that the design looks more beautiful through the water."
Kirin Natural Mineral Water by Kota Sagae
Kirin Natural Mineral Water by Kota Sagae
Kirin Natural Mineral Water by Kota Sagae



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